112. Nobody ever wants to buy software, with Toby Chapman-Dawe

Ellis talks to Toby Chapman Dawe of Strand UK about why he claims nobody ever wants to buy software. Toby is Managing Director of Strand. Toby specialises in communicating the business benefits of enterprise technology. Formerly a journalist in the UK writing for trade and national press, Toby transferred to the world of advertising in the Netherlands. Later, he moved back to magazine publishing and conference management in the UK. Toby now runs Strand, the global writing and design agency that serves the enterprise technology sector. And he keeps bees, though not at Strand. (We did not talk about the bees.) More information: Strand Toby Chapman Dawe's profile on LinkedIn   Take our quiz:   What type of technical writer are you?   Cherryleaf newsletter To contact Cherryleaf: [email protected]