#114 - Café com Ferri Podcast - Marca de presentes, não só chocolate: a estratégia da Kopenhagen — Renata Vichi

from Café com Ferri - Podcast ☕ · host Rafael Ferri

Recebemos Renata Vichi — quase 30 anos de chão de loja, hoje à frente do Grupo CRM (Kopenhagen, Brasil Cacau, Kop Koffee). Falamos sobre inovação, franquias fortes, cultura de escuta, posicionamento como marca de presentes, wellness (sem açúcar), digital que dobra resultado e liderança que aparece na loja.

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This episode is 1 hour and 22 minutes long.

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This episode was published on January 14, 2026.

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