115: Build Connection and Trust With Your Audience by Running Challenges with Denise Bustard

Challenges are such a great way to build connection and trust with your audience. Denise tells us why and also how to do this. - Consider running a short, free challenge to start. - This is a great way to give your audience a built-in community. - One to two weeks is a good challenge length. - Test different topics with different times of the year to see what works best with your people. - Keep it simple and don't focus too much on the numbers. - This is a great way to establish yourself as an expert and build trust with your audience.