EPISODE · Jul 17, 2025 · 39 MIN
#115 Joe Sando & Mark Adams, Fortuna Funds - Insights from Launching and Managing and ETF
from Alt Funds Network · host Joe Sando, Mark Adams, Mike Schroeder, Skyler Steinke
Find us online: https://altfunds.io/Email us with topic ideas: [email protected]: https://bit.ly/4afXcanApple Podcast: https://apple.co/4akXAUSGoogle: https://bit.ly/4am9oXk 👇 Click Below to be a guest on our video podcast: 👇 https://bit.ly/46X7cSQ Connect with Joe Sando and Mark Adams:Company Website: Fortunafunds.comLinkedIn: https://www.linkedin.com/company/fortuna-fundsFacebook: https://www.facebook.com/people/Fortuna-Funds/61567146577351/Instagram: https://www.instagram.com/fortunafunds/ Timestamps: 00:00 Welcome to Alt Funds Network Podcast00:23 Introducing Joe Sando and Mark Adams00:37 Launching the New ETF01:04 Joe's Background in Sales and Marketing02:47 Mark's Expertise in Options Trading03:31 The Inspiration Behind Fortuna Hedge Bitcoin Fund06:29 The Strategy Behind HBTC15:10 Setting Up Fortuna Funds20:46 Navigating the Legal Setup and Market Maker Challenges22:03 The Role of Ibit Options and Wolverine in Our Launch23:25 Choosing the Right Trust Model and Cost Considerations26:29 Marketing and Distribution Strategies for ETFs33:18 Future Outlook and Advice for Aspiring Fund Managers38:09 Connecting with Fortuna Funds Disclaimer:Alt Funds Network LLC and its affiliates, episode guests, and the companies they represent do not provide tax, legal or accounting or investment advice. This material has been prepared for informational and educational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice. You should consult your own tax, legal, accounting, and investment professionals before engaging in any transaction or making any financial or legal decision based on your specific situation.
What this episode covers
Background:Joe Sando Founding Partner of Fortuna Funds. Mark Adams is a Founding Partner and CIO of Fortuna Funds and has been a Portfolio Manager at an options-focused Hedge Fund for over 20 years. Description: Join the Alt Funds Network podcast with Mike Schroeder and Skyler Steinke as they interview Joe Sando and Mark Adams of Fortuna Funds. In this episode, they discuss the launch and management of Fortuna's latest ETF, the Fortuna Hedge Bitcoin Fund (HBTC). Joe and Mark share their backgrounds, the motivation behind starting Fortuna Funds, and the unique investment strategies that set their ETFs apart. Through the discussion, listeners gain insights into the complexities of launching an ETF, the role of volatility in their investment approach, and the future prospects of the HBTC fund. Learn about the challenges, the setup process, and their marketing efforts targeted at RIAs and retail investors. Tune in for an in-depth look into the world of ETFs and digital assets.
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#115 Joe Sando & Mark Adams, Fortuna Funds - Insights from Launching and Managing and ETF
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