116: The Pandemic Pivot | When Crises is the Catalyst for Success With Vitaminis Founder, Leslie Danford

Text a question to Victoria!When the world came to a standstill, Leslie Danford saw an opportunity to nourish change. Her pivot from hospitality to health gave birth to Vitaminis, reshaping how we think about nutrition in our daily lives. Our latest conversation dives into Leslie's entrepreneurial journey, marked by her transition during the pandemic from a career in hospitality to founding a whole food-based supplement company. We explore the significance of nutrition and how the collective reevaluation of our careers leads to taking command of our professional paths.Juggling the roles of a new mom and a budding entrepreneur, Leslie's story resonates with the struggle for balance that many face. We share candid reflections on the challenges of working from home, managing a household, and the ever-present tug-of-war between business dreams and family needs. Listeners will find solace and inspiration in Leslie's strategies for carving out dedicated work time, as well as the wisdom she imparts on nurturing both a growing family and a fledgling business. As we wrap up, Leslie provides invaluable insights into the competitive functional beverage industry and the crucial role of FDA guidelines in establishing consumer trust. Additionally, the conversation turns to the art of branding and packaging, essential for capturing customers' attention in a saturated market. The episode culminates with Leslie's reflections on the power of resilience and optimism, offering encouragement to entrepreneurs who are navigating their paths amidst life's unpredictable ebbs and flows. Join us to hear how Leslie's tenacity and innovation have paved the way for success in the realm of wellness and entrepreneurship.Links mentioned in today's episode:VitaminisJoin The Branding Business School WaitlistSave 50% off your first year of Honeybook using this link!For show notes, head to www.thebrandingbusinessschool.com/thepodcast/Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!