117 Ross Simmonds of Foundation Marketing

from CRM Talk · host Steve Chipman & Sam Biardo

Steve Chipman of CRM Switch and Sam Biardo of Technology Advisors talk to marketing guru Ross Simmonds, who shares insights on creating valuable content and leveraging AI to optimize and distribute it more efficiently across channels. Topics include the disconnect between marketing and sales teams, taking an investor mindset with content assets, events, and video for lead generation, email outreach fatigue, and predictions for increased AI usage and industry consolidation.

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This episode is 41 minutes long.

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This episode was published on February 15, 2024.

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