#119: MBSE Isn’t Just for Rockets: Winning in Fast-Moving Consumer Markets

Model-Based Systems Engineering (MBSE) is often viewed as a heavyweight discipline reserved for aerospace, defense, or highly regulated industries. In this episode of Stay Sharp, hosts Juliann Grant and Jonathan Scott challenge that assumption.Joined by Eran Reinshmidt and Safae El Abkari from Dassault Systèmes, the conversation explores how MBSE principles apply directly to fast-moving consumer markets. From coffee machines and vacuum cleaners to furniture and connected appliances, the guests unpack why changing consumer trends, regulatory pressure, and competitive intensity demand a more connected, model-driven approach to product development.Through clear examples and memorable analogies, this episode shows how MBSE helps consumer product teams manage requirements, behavior, variants, and cross-disciplinary complexity without slowing innovation.Key TakeawaysMBSE is not about product size or industry. It is about rate of change and system complexityConsumer products face continuous requirement churn from sustainability, regulation, and competitionDocument-based requirements and behavior models break down as products become multidisciplinaryA shared system model improves traceability, alignment, and decision-making across teamsBehavioral modeling is critical for integrating mechanical, electronic, and software systemsProduct Line Engineering (PLE) enables scalable variant management without restarting from scratchGuestsEran ReinshmidtSolution Leader, Consumer Industries, Dassault SystèmesExpert in PLM and systems engineering for consumer products across home goods, appliances, lifestyle, and wearable industriesSafae El Abkari, PhDSolution Engineering Consultant, Dassault SystèmesSpecialist in connected products, multidisciplinary systems, and embedded systems engineeringResources MentionedModel-Based Systems Engineering (MBSE)Product Line Engineering (PLE)Connected and smart consumer productsDigital engineering for consumer industriesIf this episode challenged how you think about product development, subscribe to Stay Sharp on your favorite podcast platform.Leave a review or share this episode with a colleague navigating complex product systems.Have a topic you want us to cover next? Email [email protected] is considered “royalty-free” and discovered on Story Blocks.Technical Podcast Support by Jon Keur at Wayfare Recording Co.© 2026 Razorleaf Corp. All Rights Reserved.