12. Clarity Sells & Confusion Creates Noise

Hey friends, welcome back to the podcast! Today’s episode is going to be short and sweet. Because I think this topic is so important, I don’t want to take away from the point by saying too much.  It is essentially this: CLARITY IN YOUR BUSINESS is what makes you money (i.e a business). Lack of clarity creates confusion for you and your ideal dreamy client and when they are confused anything you say and do is noise, which they screen out.  To summarize - Clarity sells and confusion creates noise.  Thank you for coming to my ted talk.  When there is clarity in your business you project confidently. And when you are confident people listen. You speak with authority and people see you as someone they can trust to guide them. So clarity creates confidence.  Confidence and clarity doesn’t have to mean you know everything and it definitely doesn’t have to mean you are untruthful about where you are in your business. It just means you are clear and confident in who you are today, the journey that has gotten you here and your ability to help others with what you have today. It also means you are confident in the vision of the future and your ability to get there.  Your ideal dreamy client wants to know you believe in yourself. They don’t want you to look to them to validate your confidence or ability. That shakes their ability to put trust in you as their guide.  They also want you to speak clearly to them in a way that they understand. They get lost when you make assumptions on what they know or where they are,, when you speak around the point and when you use industry jargon or coach speak. You lose them in anything other than the plot, the point.  Stand confidently in who you are, speak directly to your ideal dreamy client, remember less is more and if you aren’t seeing the results you want there is a lack of clarity somewhere. Don’t give up, iterate and make microadjustments until who you are, what you do and for who is so clear that your ideal dreamy client knows what they can expect from you, what you can help them with and how to buy from you.  If this is where you struggle in your business, I ran an epic FREE masterclass this week call Business Anchors 101 where we began to pull the thread on who you are, what you do, who your for , why you do it and why you are the one to do it. The replay is available here. I also work 1:1 with clients in my 3 month container called MOMENTUM. We spend the first segment of this work grounding and focusing on clarity then you move. If this is the level of support you desire, DM me on IG and tell me where you are in your biz and where you want to be. I’ve also secretly launched a group program to the attendees of the workshop called Business: Activated. This is where literally activate your business. We get clear, we focus, we launch over the course of 6 weeks. The beta group of this launches September. It's secret because I'm doing a pre-sale for masterclass attendees but it's my birthday month, so I'm feeling generous. Click here to sign up at the pre-sale price! Payment plan available here.