12. Creating a Memorable Brand That Stands out via Linkedin with Chelle Shapiro
First published
11/22/2021
Genres:
arts
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Summary
Welcome to The Brand Camp Podcast!If you want to build a memorable food content creation brand that stands out and you're totally sick of wasting your time on Instagram then you have to get up and cozy with the potential in LinkedIn. Why? When you go into business, it becomes about them, not you. Today we are chatting with career coach and connection facilitator Chelle Shapiro of Chelle Station and diving deep into the role LinkedIn plays for creative entrepreneurs, dispelling myths, diving into the why and how of what's out there for you and tackling it in a way that is accessible, stress-free and totally doable!In this episode we talk about:- what LinkedIn is and what it isn't- how creatives can leverage the potential of the platform- key mistakes and wins creators do on the platform- how to get started with a LinkedIn strategy- ways to continue learning and level up your game on LinkedinResources, links and offers mentioned in this episode:About Chelle Shapiro: Chelle Shapiro is the Founder of Chelle Station. As a LinkedIn Connection Facilitator and Career Success Coach, she empowers creative professionals to make smart connections and find fulfilling careers they love. A supporter of lifelong learning, Chelle guides individuals in identifying professional goals, developing a personal brand, and planning strategic career success moves. She teaches networking and engagement strategy and is available for profile and resume reviews. As a speaker and author, Chelle inspires others through personal transformation, to work smarter not harder. She encourages continued and sustainable progress by creating and implementing strategies to fit each client’s unique personality, values, and way of being.You can find Chelle online at:https://www.chellestation.com/https://www.linkedin.com/in/michelleshapironyc/https://www.instagram.com/chellestation/https://www.clubhouse.com/club/thoughtleadershipbranding - LinkedIn 101: Becoming a Rockstar - Thursdays at 7 pm EST About Jennifer Hulley:Jenn is a food, drink and travel obsessed recovering ex-pat (7 amazing years in London!) whose work has been published and featured with brands including Nestle, Iceberg Vodka, Martha Stewart, L'Occitane en Provence and the Guardian. With extensive professional experience creating content for brands mixed together with heaps of training in psychology, strategic leadership and educational programming. She's serving up my skills and knowledge to empower YOU the growth-oriented entrepreneur, to support you with exactly what you need to thrive. Through courage, confidence, style and purpose, you’ll uncover your authentic brand identity, take decisive and aligned action and transform your life and business.Work With Jenn: Apply For Creativity Coaching Enrol In Content to Cash - How to create sales content for your creative business that doesn't feel gross Buy The Creative Productivity Planner (with coaching videos!) Follow Jenn online: TikTok YouTube Instagram
Duration
1 hour and 1 minute
Parent Podcast
Sidenotes: Conversations For Creative Minds with Jennifer Hulley
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