#12: The science behind influencer marketing - Nudge

What this episode covers

Influencer marketing has a bad name. Hearing it mentioned will conjure up thoughts of tacky endorsements and faked Instagram pics. But is it really all that bad? In this episode, I chat to Joseph Marks who explains the science behind why being nice can influence, and to Steve Rayson, who created a multi-million dollar company using positive influencer marketing. Messengers book: https://amzn.to/2maUW0z Buzzsumo blog: https://bit.ly/2m7ItdQ Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list

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Frequently Asked Questions

How long is this episode of Nudge?

This episode is 22 minutes long.

When was this Nudge episode published?

This episode was published on September 23, 2019.

What is this episode about?

Influencer marketing has a bad name. Hearing it mentioned will conjure up thoughts of tacky endorsements and faked Instagram pics. But is it really all that bad? In this episode, I chat to Joseph Marks who explains the science behind why being nice...

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