12 Using Humor in Sales for the UnFunny

Think humor isn’t your thing? It doesn’t have to be. In this episode, Marcus & Nara dive into Coach Dan Gordon’s approach to using humor as a tool for connection, even if you're not naturally funny. Learn how to find the humor already around you, use light self-deprecating jokes to build rapport, and avoid humor that can backfire. You’ll discover how to adapt jokes, stories, and cultural references to match each prospect’s personality—and how to recover gracefully when a joke falls flat. If you’ve ever wanted to make your sales conversations more engaging, this is your chance to experiment and have fun. Ready to laugh your way to better sales? Let’s dive in.