12- Why Educational Content Makes You Look like Google or Pinterest and Not an Expert

Send us a textUnpopular opinion: your educational content doesn’t set you up as an in-demand expert. We all love a good carousel post that explains the ABCs of how to do something. These types of posts generally gain more engagement. But you’re forgetting that if you sell high-ticket or premium offers, these types of posts aren’t doing much to solve your audience’s pain points.In today’s episode, I’m filling in the gaps in your content strategy when it comes to selling and marketing your high-ticket offers. I share why educational content should only sit at the very beginning of your funnel. I also deep dive into your content strategy as it relates to your buyer’s journey. Tune in as I discuss why people pay low-ticket to solve the pain points your educational content gives away for free, and how your content can show your ideal audience that your high-ticket offers fixes the major problems behind these smaller pain points. Here’s a closer look at the episode:The pros and cons of educational contentWhy too much educational content isn’t helping you sell your premium offersHow your content can help your ideal audience address the bigger problem behind the pain pointsHow to become the go-to expert by putting out invaluable content “When you become invaluable with the kind of content that you're putting out as an expert in your industry, you then become like the go-to person for everyone.” - Latesha Lynch Links & Resources Mentioned:Website: https://hermarketingcoach.com Revolutionary Brand (now only a part of Revolutionary Society)Instagram: https://www.instagram.com/hermarketingcoach Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify. Make the time yoThanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify. Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here. Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here. ________________ Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn. Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com