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120 - Speed vs. Judgment: How AI Is Reshaping Research Careers and Tools

EPISODE · Feb 16, 2026 · 42 MIN

120 - Speed vs. Judgment: How AI Is Reshaping Research Careers and Tools

from The Exchange

Can AI make you more valuable by working faster, or does judgment matter more than speed? Karen Lynch and Susan Griffin tackle a viral debate about AI's impact on professional careers, then connects advertising measurement principles to event strategy and breaks down the three types of AI reshaping research: generative, predictive, and suggestive.The conversation examines AI-moderated qualitative research, fraud detection consolidation, and new tools from Nielsen and Listen, while raising critical questions about agent training and transparency.

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120 - Speed vs. Judgment: How AI Is Reshaping Research Careers and Tools

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