EPISODE · Sep 22, 2025 · 36 MIN
122 - Position Life Insurance to pay off Mortgages
from The Life Insurance Training Show · host Colter Johnson
Most people think life insurance is only about protecting income, but one of the most powerful ways to position it is around their mortgage. In this episode, Colter shares how he went from struggling to sell a handful of life apps a year to writing over 200 by using the “mortgage protection play.” We talk about why the best time to bring it up is when someone’s buying a home, how to frame coverage so it feels simple and doable, and how to open conversations in a way that gets customers reflecting instead of brushing you off. If you want your team members consistently selling 100+ life apps a year, this strategy is a game changer.#LifeInsuranceSales #MortgageProtection #InsuranceTraining #TMP #StateFarmAgent #InsuranceAgent #StateFarm #TeamMemberPerspective✅ Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/lifeproducers-✅ Subscribe to Colter’s FREE insurance sales trainings:Youtube: https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokawApple Podcasts:https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320Spotify:https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQPrivate Facebook Group: https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/
What this episode covers
Most people think life insurance is only about protecting income, but one of the most powerful ways to position it is around their mortgage. In this episode, Colter shares how he went from struggling to sell a handful of life apps a year to writing over 200 by using the “mortgage protection play.” We talk about why the best time to bring it up is when someone’s buying a home, how to frame coverage so it feels simple and doable, and how to open conversations in a way that gets customers reflecting instead of brushing you off. If you want your team members consistently selling 100+ life apps a year, this strategy is a game changer.#LifeInsuranceSales #MortgageProtection #InsuranceTraining #TMP #StateFarmAgent #InsuranceAgent #StateFarm #TeamMemberPerspective✅ Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/lifeproducers-✅ Subscribe to Colter’s FREE insurance sales trainings:Youtube: https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokawApple Podcasts:https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320Spotify:https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQPrivate Facebook Group: https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/
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122 - Position Life Insurance to pay off Mortgages
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