How To Market Yourself and Your Artwork – Courtney Minor (2024)

 Struggling to get your art in front of the right people? Then this episode is your roadmap. Join multidisciplinary artist Courtney Minor on "This Is How We Create" as she unveils the emotional underpinnings of her creative journey—from finding fresh inspiration in Vietnam to transforming personal therapy into powerful art. Courtney doesn't just inspire; she delivers actionable strategies for marketing your work, building a devoted email list, experimenting with unexpected materials, and connecting with collectors who truly value your vision. This isn't just about making art—it's about making making a place for your art in the world Here's what we discuss: Courtney Minor is a multidisciplinary artist specializing in collage, photography, and film. Her trip to Vietnam was a pivotal moment that reignited her creative spark. Art serves as a therapeutic outlet for Courtney, helping her express emotions she struggles to verbalize. She combines various mediums, including collage and graffiti, to convey her messages. Courtney's journey reflects the importance of embracing one's identity and creative voice.  Courtney creates prototypes in her head before starting. She collects artifacts and photographs for inspiration. Plexiglass allows viewers to see their reflection in her work. Prototyping is essential for her larger art pieces. Sourcing materials often involves unconventional places like Home Depot. Understanding her audience has been crucial for her sales. Building an email list is vital for artist outreach. Social media algorithms reward video content over static images. Connecting all platforms is important for artist visibility. Artwork Archive simplifies the inventory process for artists.   Chapters 00:00 Introduction to Courtney Minor and Her Art Journey 02:04 The Turning Point: Vietnam Trip and Creative Rebirth 12:08 Childhood Influences and Early Artistic Aspirations 16:57 Emotional Expression Through Art: The Therapeutic Process 20:06 Navigating Personal Loss and Its Impact on Creativity 30:03 The Artistic Process: From Emotion to Creation 31:07 The Art of Prototyping 36:47 From Ideas to Canvas 40:01 Sourcing Materials for Art 43:13 Marketing and Selling Art 55:26 Exploring New Mediums and Techniques   Get to know Courtney: https://thecmdstudio.com/pages/copy-of-about-courtney-minor  Courtney's Instagram: heyitscourtneyminor  Buy Courtney's Art: https://thecmdstudio.com/collections    Keep up with your host Martine Severin https://martineseverin.com/ Follow This Is How We Create ⁠https://www.instagram.com/thisishowwecreate_/⁠ Subscribe to our Newsletter: https://martineseverin.substack.com Follow Martine on Instagram:  ⁠https://www.instagram.com/martine.severin/⁠   This is How We Create is produced and edited by Martine Severin. Episode research conducted by Braila West.