126 How to Make the Most of Your Show Notes | Podcasting for Business Series

For those who may not know yet what show notes are - they are pieces of content related to a particular podcast episode, that usually include notes, links to further resources, freebies, lead magnets etc. They can live in the podcast app, on the website or at both places. And here’s why you need them and how to make the most of them. What You Will Learn In This Episode: How show notes can drive traffic to your website How they help listeners with different learning preferences Using show notes to bring people into your funnel The SEO power of show notes Different types of show notes How to automatise and integrate them on your website The ultimate importance of keyword optimisation So take those extra steps to make your podcast a useful, valuable free resource, so that you can bring people into your funnel, warm them up, nurture them and show them that what you deliver is excellent and trustworthy. Then when it comes to them deciding to make a purchase from you, they’ve already made that decision because of the quality of the content that you put out there. Resources: Sign up for The Action Takers Mastermind www.annaparkernaples.co.uk/mastermind The Podcast Membership www.thepodcastmembership.com Simple Podcast Press https://simplepodcastpress.com/ Fusebox https://fusebox.fm/