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126. Why this CMO & Author believes the innovation funnel is broken (and how to fix it)

EPISODE · Oct 29, 2025 · 36 MIN

126. Why this CMO & Author believes the innovation funnel is broken (and how to fix it)

from Dig In · host Dig Insights

On this week’s episode, host Jess Gaedeke is joined by Tina Lambert, former Chief Marketing Officer at Tropicana and author of Innovation Is Ugly, to unpack why the traditional innovation funnel is broken, how leaders can balance creativity with disciplined execution, and the lessons she’s learned from both billion-dollar brand successes and spectacular failures. Check out Tina's book, Innovation is Ugly, here: https://innovationisugly.com/

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126. Why this CMO & Author believes the innovation funnel is broken (and how to fix it)

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