EPISODE · Nov 13, 2024 · 35 MIN
#13 Founder of CoStore | From Corporate to Start-Up!
from imPulse - Founders & Tech Talk · host REHAU New Ventures
In this episode of imPulse, host Nils Wagner interviews Jannes Koepcke and Marcel Philipp Lang, founders of CoStore, a German startup revolutionizing self-storage with modular, container-based solutions outside city centers. This approach makes storage more affordable and accessible for private users and small businesses, avoiding high maintenance costs associated with traditional facilities. Transitioning from corporate roles at Bitrock, the founders discuss the challenges of entrepreneurship, from handling payroll to managing logistics and customer relations. They highlight the untapped potential in Germany's self-storage market, where suburban demand is rising and traditional operators struggle with high costs. CoStore's flexible, asset-light model allows competitive pricing and streamlined digital booking, letting customers secure storage space online in minutes. Marcel and Jannes share their startup journey, from networking and investor outreach to business validation. With guidance from advisors like London real estate investor Oliver Gilbert, they’ve refined their financial strategies for sustainable growth. Their story illustrates the shift from corporate life to building an innovative business in a niche market. Chapter: 00:08 : Guest Introduction 01:08 : Marcel's Journey 02:26 : Transition from Corporate to Startup 03:55 : Jannes's Journey 06:50 : Decision to Co-found CoStore 08:53 : Team Dynamics 11:54 : Introduction to CoStore 14:54 : Economics of Self-storage Industry 15:30 : Market Analysis and CoStoer's USP 19:48 : Potential Market Segments 21:10 : Competitive Landscape 23:20 : Current Status and Future Plans 24:54 : The First 100 Days of CoStore 27:46 : Securing Seed Funding and Role of Angel Investor 31:08 : Role of Outside Feedback and Coaching 32:23 : Upcoming Excitements and Challenges 33:37 : Future Plans and Contact Information 34:18 : Conclusion and Sign Off 🔗 Useful Links: https://www.linkedin.com/in/marcelphilipplang/ https://www.linkedin.com/in/jannes-koepcke/ https://www.costore.de/
What this episode covers
In this episode of imPulse, host Nils Wagner interviews Jannes Koepcke and Marcel Philipp Lang, founders of CoStore, a German startup revolutionizing self-storage with modular, container-based solutions outside city centers. This approach makes storage more affordable and accessible for private users and small businesses, avoiding high maintenance costs associated with traditional facilities. Transitioning from corporate roles at Bitrock, the founders discuss the challenges of entrepreneurship, from handling payroll to managing logistics and customer relations. They highlight the untapped potential in Germany's self-storage market, where suburban demand is rising and traditional operators struggle with high costs. CoStore's flexible, asset-light model allows competitive pricing and streamlined digital booking, letting customers secure storage space online in minutes. Marcel and Jannes share their startup journey, from networking and investor outreach to business validation. With guidance from advisors like London real estate investor Oliver Gilbert, they’ve refined their financial strategies for sustainable growth. Their story illustrates the shift from corporate life to building an innovative business in a niche market. Chapter: 00:08 : Guest Introduction 01:08 : Marcel's Journey 02:26 : Transition from Corporate to Startup 03:55 : Jannes's Journey 06:50 : Decision to Co-found CoStore 08:53 : Team Dynamics 11:54 : Introduction to CoStore 14:54 : Economics of Self-storage Industry 15:30 : Market Analysis and CoStoer's USP 19:48 : Potential Market Segments 21:10 : Competitive Landscape 23:20 : Current Status and Future Plans 24:54 : The First 100 Days of CoStore 27:46 : Securing Seed Funding and Role of Angel Investor 31:08 : Role of Outside Feedback and Coaching 32:23 : Upcoming Excitements and Challenges 33:37 : Future Plans and Contact Information 34:18 : Conclusion and Sign Off 🔗 Useful Links: https://www.linkedin.com/in/marcelphilipplang/ https://www.linkedin.com/in/jannes-koepcke/ https://www.costore.de/
NOW PLAYING
#13 Founder of CoStore | From Corporate to Start-Up!
No transcript for this episode yet
Similar Episodes
Feb 8, 2026 ·4m
Jan 30, 2026 ·6m
Dec 15, 2025 ·2m
Nov 30, 2025 ·5m
Oct 26, 2025 ·14m
Oct 26, 2025 ·61m