13. The Easiest Sales You’re Not Making

Send us Fan MailWhen did you last contact your existing customers? Not to answer a question or chase a payment. Actually contact them. Tell them something new. Remind them you exist. Let them know what else you do. Because if the answer is “not for ages”… there’s money sitting there that could already be yours. In this episode, Claire talks about why so many business owners focus on finding new customers, while completely overlooking the people who have already bought from them. You’ll hear a simple example of a skincare business with lots of happy customers… who never came back, not because they didn’t like the products, but because nobody gave them a reason to. Inside this episode, you’ll see how to:  Make more sales without finding new customers  Stay in your customers’ world without being annoying  Use simple emails to remind people what you do  Help your customers discover more of what you offer Because the easiest sale you will ever make is to someone who has already bought from you. Sometimes, you just need to get back in touch.