13. Your Best Work Is the Stuff You're NOT Talking About. The Premium Positioning Shift That Will Bring Premium Clients TO You

You've evolved but your positioning hasn't. Your work has deepened, your clients are getting results that didn't even exist a year ago, but you're still leading with the safe stuff. The easy testimonials. The results that trip off your tongue because you've said them a hundred times. And it's keeping you invisible to the women who most need your work.Meanwhile, the premium clients who would pay more for your high ticket offer, challenge you more, and light you up more are looking for exactly what you do but they cannot see you.So in today's episode I'm talking about one of my favourite topics, premium positioning, and specifically the gap between where you are and how you're showing up. Why you're stuck selling from a version of your business that no longer exists. Why the results you're dismissing as "byproducts" are the ones your messaging strategy should be built around. And why letting go of the proof points that built your business might be the most uncomfortable and necessary thing you do this quarter.Topics Covered on Premium Positioning:The results you're calling "byproducts" that are worth more than what you're currently sellingYour current messaging strategy is not helping you attract clients who match the depth of your workHow to identify the depth of what you do when you can't bullet point it into a captionThe gap between what your clients came to you for and what they actually got, and why that's where your premium positioning livesWhat it looks like to stop marketing to the version of yourself that built your business and start speaking to where you're goingConnect with Rachel:Come say hi on Instagram│Facebook │LinkedIn│WebsiteResources mentioned in this episode:Calibration Mastermind: https://rachelpearson.kartra.com/page/Calibration-mastermindRelated episodes you may enjoy:The Premium Positioning Strategy Luxury Brands Use To Attract Buyers Who Don't Shop Around [ep. #1]