136 I Consulting Is an Investment, Not a Business Expense: Interview with Holley Proctor Miller

In this episode, Liz is joined by Holley Proctor Miller of Grey Matter Marketing to discuss the ways consultants can positively impact medtech organizations. In this episode, you'll hear how consultants can overcome bias and save you time. Liz and Holley also explain why hiring a medtech consultant is a longer-term investment for your company, not a one-time business expense, and what you should do to create a successful partnership. Related Resources: Holley Miller is the founder and president of Grey Matter Marketing, the exclusive life sciences category device firm providing CEOs a different commercial growth strategy to radically change their company’s trajectory and advance the standard of care in the new healthcare economy. Connect with us on LinkedIn:   ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Cumby Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Rachel Medeiros⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Liz Cumby⁠⁠⁠⁠⁠⁠⁠ About Cumby Consulting:    Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.