#139 How Social Norms Shape Our Behavior episode artwork

EPISODE · Jul 18, 2024 · 6 MIN

#139 How Social Norms Shape Our Behavior

from The UppSkill Podcast - Marketing, Business and Everything Startup · host Arbab Usmani

Marketers use social norms to promote their products, a social norm is an unwritten rules we all follow. If you go a few years back and try to remember an ad by IDEA which says 'Walk When Talk', this ad was a massive success and it uses the psychology of social norms. In this podcast, we explore how it works, and see some case studies and an experiment by Robert Cialdini.

Marketers use social norms to promote their products, a social norm is an unwritten rules we all follow. If you go a few years back and try to remember an ad by IDEA which says 'Walk When Talk', this ad was a massive success and it uses the psychology of social norms. In this podcast, we explore how it works, and see some case studies and an experiment by Robert Cialdini.

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#139 How Social Norms Shape Our Behavior

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This episode was published on July 18, 2024.

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Marketers use social norms to promote their products, a social norm is an unwritten rules we all follow. If you go a few years back and try to remember an ad by IDEA which says 'Walk When Talk', this ad was a massive success and it uses the...

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