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14 - How big (or small) should your niche be? episode artwork

EPISODE · Dec 15, 2020 · 16 MIN

14 - How big (or small) should your niche be?

from B2B SaaS Marketing Snacks · host Kalungi

Going after the promise of a large market is a common mistake. By defining your Ideal Customer Profile, you can focus down from the Total Addressable Market to your Serviceable Addressable Market and finally to your Obtainable Addressable Market where you'll encounter a higher win-rate due to specialization. In this episode we talk about the niche concept, the TAM SAM SOM methodology with its filters and signals, and how it integrates with the ICP in B2B settings.

What this episode covers

With the right signals and filters, your ICP will help you go from TAM to SAM to SOM. Prioritizing your GTM around your SOM is not only safer but can result in quicker wins too.

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14 - How big (or small) should your niche be?

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Frequently Asked Questions

How long is this episode of B2B SaaS Marketing Snacks?

This episode is 16 minutes long.

When was this B2B SaaS Marketing Snacks episode published?

This episode was published on December 15, 2020.

What is this episode about?

Going after the promise of a large market is a common mistake. By defining your Ideal Customer Profile, you can focus down from the Total Addressable Market to your Serviceable Addressable Market and finally to your Obtainable Addressable Market...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this B2B SaaS Marketing Snacks episode?

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