14: How Contractors Can Determine the Value of Every Lead | Jonathan Weinberg | Builder Prime

On this episode of Rock Stars of Remodeling, host Drew Barto sits down with Builder Prime Founder and CEO Jonathan Weinberg to discuss several timely marketing and sales topics that remodeling and home improvement contractors will want to hear. Jonathan reveals how contractors can effectively determine the value of each lead to their business, and why they must do so. He also addresses the key challenges faced by home improvement contractors in managing and nurturing leads through their entire pipeline or funnel. Finally, he introduces the concept of the "happy path" in a sales pipeline and explains how key touchpoints along this path contribute to the success of a business. Plus, he shares what to do when leads deviate from the "happy path". Imagine having everything you need to help your business grow in one place – CRM, estimating, marketing automation with SMS, and production management, all wrapped into a single easy-to-use package. Builder Prime is the only “Does-It-All” CRM built specifically for remodeling and home improvement contractors. Head over to builderprime.com and learn how you can fuel your business growth two times faster by requesting a demo with an expert today. Find Us: Pro Remodeler: www.proremodeler.com Builder Prime: www.builderprime.com