# 14 Tarzan Kay has the antidote to hustle culture (and it’s not simply "slowing down")

“We’ve been sold such a narrow idea of what a business can be — like you either coach or sell a course. But there are so many ways to build something rich and beautiful, something that’s actually yours. A business can give you so much more than just money — it can give you community, relationships, growth, and experiences.” - Tarzan Kay What would work look like if designed it around real humans, real relationships, and real choice? In this episode of Flying the Coop, we’re joined by Tarzan Kay, a leader in consent-based business design and marketing. Tarzan shares how her thinking has evolved from traditional online marketing into a much deeper exploration of power, persuasion, autonomy, and responsibility. This episode was extra special to me as I've been following Tarzan for the last decade, watching her evolve from self-dubbed "email marketing diva" into something much more expansive and inspiring (who still tells a mean story or three 'round the fire). What a total honor to have her on the show to explore: How classic business models limit creativity and possibility Why urgency and persuasion shut down critical thinking What consent looks like on a practical level in marketing, leadership, and community spaces Why businesses hold real power, and how to wield it responsibly This convo smashes to smithereens the prefab version of success we’ve all been handed, replacing it with hope: expansive, relational, creative, and alive. --  Flying the Coop is brought to you by Strange Birds, a messaging co-op that gives a flying duck. From websites to onboarding flows, launches to long-term strategy: if you want your brand, offers, and experience to tell the same story, we can help. Find us at ⁠http://strangebirds.land