146. What is Alignment and Why it Matters—Jonathon Hensley, CEO, Emerge

You may have heard the word ‘alignment’ used in various business settings, but have you thought about what it actually means? And, why does being aligned matter to your organization?  Our guest today is Jonathon Hensley, and he shares with us how to define alignment at four different levels, including the individual, a team, an organization, and the marketplace.TODAY'S WIN-WIN: Understand the importance of building a community around the value you create, NOT just the product. LINKS FROM THE EPISODE:You can visit our guest's websites at: https://www.emergeinteractive.com/Get a copy of Bryan's Book: https://www.amazon.com/Alignment-Overcoming-internal-sabotage-digital-ebook/dp/B08ZKDN6QD/ref=sr_1_1?crid=1073NB7UZ5VCX&keywords=alignment+overcoming+internal+sabotage+and+digital+product+failure&qid=1679742216&sprefix=%2Caps%2C227&sr=8-1Connect with our guest on social: If you are ready to franchise your business or take it to the next level: CLICK HERE.ABOUT OUR GUEST:Jonathon Hensley is co-founder and CEO of Emerge, a digital product consulting firm that works with companies to improve operational agility and customer experience. For more than two decades, Jonathon has helped startups, Fortune 100 brands, technology leaders, large regional health networks, non-profit organizations, and more, transform their businesses by turning strategy, user needs, and new technologies into valuable digital products and services.Jonathon writes and speaks about his experiences and insights from his career, and regularly hosts in-depth interviews with business leaders and industry insiders. He lives in the Pacific Northwest with his wife and two boys. Originally from Silicon Valley, Jonathon got into the digital product space inspired by the incredible people developing new technologies all around him and the possibilities they unlocked. This fueled his curiosity to understand how technology transforms the ways in which people live and work. Today that curiosity continues to drive him, as he works to help businesses harness technology. His work focuses on alignment, helping leaders define the value they want to create in a succinct and tangible way; where to focus, why, and what it will take to achieve that outcome. His favorite part is going beyond the idea but reimagining how you bring together people, data, and processes so that a client can succeed. ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.  This episode is powered by Big Sky Franchise Team. Big Sky Franchise Team is consistently recognized as one of the best franchise consulting firms in the world, helping entrepreneurs franchise their businesses through a proven 3-Step franchise process rooted in ethical principles, hands-on guidance, and customized deliverables.  If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/. The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.