#15: Jeremy Potoka, Founder & CEO | Presales Leader

In this episode of In the Thick of It, Scott speaks with Jeremy Potoka, founder of Presales Leader, a unique subscription service that provides pre-sales support to software companies. Jeremy shares his origin story, from growing up in a working-class family to starting his career as a Spanish teacher and making the jump to tech.After finding his niche in ERP software pre-sales, Jeremy saw an opportunity to help smaller software firms improve their pre-sales capabilities on an outsourced basis. He took the leap in 2021, quickly landing initial customers and hiring his first employee within months.Jeremy reflects on lessons learned while rapidly scaling Presales Leader to 18 team members in just two years, like hiring and training less experienced employees, managing remote vs. in-office staff, and dealing with the administrative complexities of high growth. He also discusses his approach to relationships-based business and focusing on customer success rather than marketing.His story offers inspiration to take the plunge with a new business model focused on talent development and serving others.About Jeremy & Presales Leader:Jeremy founded a company that helps software resellers and publishers drive SaaS revenue growth. His educational formation and 5 years of experience teaching Spanish provided a unique background for his career in technology. Drawing from interpersonal and communication skills learned early on, Jeremy has built a company focusing on presales, product marketing and post sales solution architecture called Presales Leader LLC. To learn more, visit presalesleader.com.