15. Reflections on Driving Innovation Amongst Europe's SMEs

In this final episode, we reflect on the transformative potential of digitalisation for tourism SMEs and the key learnings and takeaways we've heard throughout the series. The significance of collaboration and partnerships in improving competitiveness is also discussed. In this episode, we'll be joined by: Sandra De Puig, EU Project Manager, Catalan Tourist Board Véronique Renard, Manager of the hospitality.brussels Cluster, hub.brussels Asta Kristin Sigurjonsdottir, Managing Director, Iceland Tourism Cluster Eija Raasakka, Senior Specialist RDI, Lapland University of Applied Sciences Discover how the Tourbit project has helped businesses overcome challenges by integrating creative digital solutions to drive success in the European tourism sector.