15. You cannot stand still in business - but which way do you go?

Businesses, like people, should never sit still for too long. Chris Baskerville says a business is either growing or it's stagnant or dying How does a company director decide to expand their business, and, how do they go about it successfully? Chris talks us through the ins and outs of expansion by acquisition versus expansion by organic growth. Ever heard the old one about buying extra cashflow? Often more like forcing the golden goose to lay more 'golden eggs' to prop up shortcomings in less than stellar new business (ad)ventures. Chris also delves into how gaining equity in a company can cost you more than debt itself. Another "can't miss" episode for the business owner looking to avoid the pitfalls and prosper!