EPISODE · Jul 18, 2022 · 52 MIN
151. Trouble Niching Down? How To Serve Two Audiences, But Only Market To One ($10K Month Case Study with 100 Followers)
from Cubicle to CEO · host Ellen Yin
After 3 years, I’ve decided to permanently close the enrollment doors to my 12 month group mentorship program - Cubicle to CEO - (just the program, not the brand - don’t worry) on August 5th. Through this program, we’ve helped hundreds of service providers, coaches, and freelancers work with their dream clients and make their first $10,000 income month. That’s why we’re taking this final month to celebrate a few of our Cubicle to CEO students who recently reached that big milestone, including today’s guest, Victoria. Victoria shares with us her incredible story of loss and how she channeled her own grieving experience into completing her PhD in Communication Studies and a life-changing service connecting military and first responder families who are grieving a loved one with non-profits who provide much-needed trauma support to these deserving communities. In today’s case study, Victoria shares how she struggled to niche down when she first joined our program, knowing she was meant to serve two distinct audiences but unsure how to get her offer in front of the right people - especially with no online audience of her own. If you’re in the same boat, you’ll be encouraged by how Victoria navigated this dilemma to successfully serve both audiences, while only marketing to one, scaling to $10K months and beyond with only 100 followers. Connect with Victoria: https://www.patientiaperfectus.org https://www.instagram.com/patientiaperfectus Links mentioned in this episode: Paid to Create Challenge: https://ellenyin.com/paidtocreate What Is Borrowed Traffic Episode: https://www.ellenyin.com/blog/what-is-borrowed-traffic 3 Metrics You Need To Track Episode: https://www.ellenyin.com/blog/3-metrics-you-need-to-track-to-reach-your-income-goals Blythe Hill's Episode: https://www.ellenyin.com/blog/how-she-raised-13-million-as-a-nonprofit-ceo Service providers, coaches & consultants: Discover 10 Simple Strategy Shifts To Unlock Your First $10K Month! Sign up for our FREE, live class on July 28th: ellenyin.com/live Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
After 3 years, I’ve decided to permanently close the enrollment doors to my 12 month group mentorship program - Cubicle to CEO - (just the program, not the brand - don’t worry) on August 5th. Through this program, we’ve helped hundreds of service providers, coaches, and freelancers work with their dream clients and make their first $10,000 income month. That’s why we’re taking this final month to celebrate a few of our Cubicle to CEO students who recently reached that big milestone, including today’s guest, Victoria. Victoria shares with us her incredible story of loss and how she channeled her own grieving experience into completing her PhD in Communication Studies and a life-changing service connecting military and first responder families who are grieving a loved one with non-profits who provide much-needed trauma support to these deserving communities. In today’s case study, Victoria shares how she struggled to niche down when she first joined our program, knowing she was meant to serve two distinct audiences but unsure how to get her offer in front of the right people - especially with no online audience of her own. If you’re in the same boat, you’ll be encouraged by how Victoria navigated this dilemma to successfully serve both audiences, while only marketing to one, scaling to $10K months and beyond with only 100 followers. Connect with Victoria: https://www.patientiaperfectus.org https://www.instagram.com/patientiaperfectus Links mentioned in this episode: Paid to Create Challenge: https://ellenyin.com/paidtocreate What Is Borrowed Traffic Episode: https://www.ellenyin.com/blog/what-is-borrowed-traffic 3 Metrics You Need To Track Episode: https://www.ellenyin.com/blog/3-metrics-you-need-to-track-to-reach-your-income-goals Blythe Hill's Episode: https://www.ellenyin.com/blog/how-she-raised-13-million-as-a-nonprofit-ceo Service providers, coaches & consultants: Discover 10 Simple Strategy Shifts To Unlock Your First $10K Month! Sign up for our FREE, live class on July 28th: ellenyin.com/live Learn more about your ad choices. Visit megaphone.fm/adchoices
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151. Trouble Niching Down? How To Serve Two Audiences, But Only Market To One ($10K Month Case Study with 100 Followers)
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