158: How to Respond Publicly to a Tragic Event of Your Own Doing: Ten Steps to Control the Narrative During a Crisis

Here's what we know about the fatal shooting on the set of Alec Baldwin's movie set. Alec Baldwin fired a prop gun that struck cinematographer Halyna Hutchins in the chest, and the director, Joel Souza, in the shoulder.Baldwin is cooperating with the investigation and (as of now) in contact with Hutchins' family. Earlier, some crew members reportedly walked off set over working conditions. Alec Baldwin described the shooting as a "tragic accident." What we don't know?How will this tragedy affect Alec Baldwin's reputation? This episode provides a 10-point checklist to guide you through communications when a crisis arises, particularly from one you caused. Click HERE to download your copy of the Crisis Communication Rapid Response Checklist. Mentioned on the podcast:Alec Baldwin - Wikipedia Episode 115: The ONE Word That Will Stop a Crisis Dead in its Tracks Episode 155: The First 48 hours: Amtrak's Effective Crisis Response After the Derailment Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021