16. Should public media leave social media?

In the last episode, we ended with a vision from the Director General of RTBF, Jean-Paul Philippot, where RTBF no longer needs to be on social media. In this episode, we dig deeper. Jean-Paul says to leave platforms, they first need to bring audiences to their own apps. So how can public broadcasters do that? We look to NRK and what we can learn from their experience moving away from third-party audio platforms.  And when there is such a gulf in size and spending power between PSM and tech platforms, how can you attract those audiences? Does the answer lie in user-generated content? We explore two initiatives trying to find the answer to this question, and provide a digital space which is filled with democratic debate rather than toxic abuse or mis- and disinformation.  Presenter: Harry Lock. Guests: Jean-Paul Philippot (RTBF), Cathinka Rondan (NRK), Catherine Tait (CBC/Radio-Canada), and Matthias Pfeffer (The Council for a European Public Space). Music: Rachel Still, Lucas Thompson and Tom Brazier. Link to roundtable event: https://www.publicmediaalliance.org/psm-unpacked-connecting-with-and-serving-indigenous-audiences/