160: The Success of Sourcing Business Models at GuideWell w/ Tim Cronin

My guest this week on the pod is Tim Cronin, the CPO of GuideWell, a not-for-profit mutual holding company in the healthcare industry. Tim and I connected live at the SIG Fall Summit in Carlsbad, California, where we had an opportunity to talk about his journey with Sourcing Business Models in a presentation with Kate Vitasek, founder and lead researcher for the Vested business methodology. What I really enjoyed about our conversation is that Tim shared putting the theory of ​​Sourcing Business Models into practice - what worked, what didn't, and what lessons were learned along the way.