162 | Creating a Learning Culture with Sarah Keenan

This week Liz is joined by Sarah Keenan, VP of Commercial Excellence, to discuss the importance of building physician and rep competency for commercial success. In their conversation they dive into how to create a learning funnel, assess competency, and partner with hospitals to track training. Listen in for how to create a culture of learning at your organization. In 2025, we're embarking on a MedDevice Training Journey: From clinical trials to standard of care. Join us all year long as we explore training at each stage of the product life cycle.Need help developing your clinical trial training strategies? Contact us at [email protected] Resources:Sarah Keenan is a senior commercial executive with over 18 years of experience driving growth, optimizing resources, and building high-performing teams within the medtech space. She specializes in scaling commercial organizations—from early-stage startups to mid-sized multinational companies—by aligning strategy, infrastructure, and talent for sustainable success.Sarah currently serves as Vice President of Commercial Excellence at Route 92, a company pioneering revolutionary procedural advancements to address unmet needs in neurovascular care. In this role, she leads initiatives that equip the commercial team with the tools, insights, and structure needed to thrive in a dynamic and evolving market.Prior to Route 92, Sarah was Vice President of Operations at Magnus Medical, where she established core operational functions to support the launch of the SAINT neuromodulation system for treating major depressive disorder—including manufacturing, installation, and HCP training.Before that, she was Vice President of Commercial Enablement at iRhythm Technologies, where she built the enablement function from the ground up. Her efforts were instrumental in equipping U.S. and international commercial teams with the knowledge and resources needed to scale the organization from a startup into a mid-sized leader in the cardiac monitoring space.Earlier in her career, Sarah held roles at CardioDx, where she launched Corus CAD and scaled sales training capabilities; as well as commercial and sales positions at ThermoFisher Scientific (Phadia AB), Merz Pharmaceuticals, Schering-Plough, and Altria Group.She holds a Bachelor of Science in Business Administration from the University of Illinois Gies College of Business.Subscribe to our newsletter to hear more about the journey from clinical trials to standard of care! Click here to subscribe! Connect with us on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Sarah Keenan⁠⁠⁠⁠Cumby Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rachel Medeiros⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Liz Cumby⁠⁠⁠⁠⁠About Cumby Consulting:Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.