164. April 2025 Marketing Updates: TikTok goes long-form, AI Comments, & Meta's Ad Overhaul

The algorithm has changed again—but don't panic. This episode breaks it all down. In this episode, Emma dives into the shifts shaping how founders should approach content creation, outsourcing, and audience engagement. From TikTok's surprising push toward long-form videos to Instagram's controversial rollout of AI-generated comments, the landscape is evolving fast and Emma is here to help you keep up. She also shares a behind-the-scenes look at how one client's trust in the Ninety Five Media marketing team led to valuable growth and stress reduction, a reminder for anyone feeling overwhelmed by platform changes. Plus, hear Emma's take on Meta's latest ad updates and why TikTok is still thriving despite all the regulatory drama.  Listen in as Emma explains: Instagram's new AI functionality and why Emma isn't totally sold on it Why longer TikTok videos are suddenly outperforming short-form content How to test and scale content using audience data, not guesswork And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia