166 | Beyond Launch: How to Keep Commercial Momentum with Marnie Hamp

Our guest this month is Marnie Hamp, a seasoned marketing executive who gets the importance of partnering closely with the training team, not only at launch, but in post-launch as well. She and Liz discuss best practices for continuing momentum, including knowing your targets, developing strong partnerships between clinical reps and sales reps, and listening in to what is actually happening in the field. In 2025, we're embarking on a MedDevice Training Journey: From clinical trials to standard of care. Join us all year long as we explore training at each stage of the product life cycle.Need help developing your clinical trial training strategies? Contact us at [email protected] Resources:Marnie is an experienced Sonographer and dynamic leader with over two decades of experience in healthcare and medical device sales across three countries, specializing in ultrasound product development and market strategy. She has successfully led go-to-market teams delivering innovative solutions while training sales and clinical professionals to optimize product adoption and maximize impact. Her expertise bridges technology and patient care, ensuring medical advancements translate into meaningful outcomes. Beyond her professional expertise, Marnie is a passionate traveler who finds joy in exploring the world and sharing experiences with family and friends, whether at home or on the road. From immersing herself in different cultures to savoring local flavors, she embraces discovery with curiosity and adaptability, always seeking meaningful connections and enriching adventures.Subscribe to our newsletter to hear more about the journey from clinical trials to standard of care! Click here to subscribe! Connect with us on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Marnie Hamp⁠⁠⁠⁠Cumby Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rachel Medeiros⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Liz Cumby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠About Cumby Consulting:Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.