166. Finding Marketing Balance Between Performance Marketing and Brand Building—Carolyn Walker, CEO, Response

Do you have a balance in your current marketing strategy between brand building and performance marketing? Can you easily distinguish between the two in your own company? Our guest today is Carolyn Walker, who shares with us the importance of finding balance in your marketing efforts between brand building and performance marketing. She shares in the interview how B2C and B2B companies should be splitting their resources between performance marketing and brand building.  TODAY'S WIN-WIN: Find a balance between performance marketing and brand building for optimal results.LINKS FROM THE EPISODE:You can visit our guest's website at: https://response.agency/ Connect with our guest on social:  https://www.linkedin.com/company/response-marketing/https://www.linkedin.com/in/carolynwalker/https://www.facebook.com/ResponseMarketinghttps://twitter.com/ResponseMktgAttend our Franchise Sales Training Workshop:  https://bigskyfranchiseteam.com/franchisesalestraining/If you are ready to franchise your business or take it to the next level: CLICK HERE.ABOUT OUR GUEST: Carolyn is the CEO & Managing Partner of Response, an award-winning independent marketing agency. She has extensive experience working with top brands such as Logitech, McAfee, Office Depot, and Tylenol, building revenues and maximizing market competitiveness. Carolyn also co-created the hugely successful branded podcast Hackable? by McAfee. ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.   This episode is powered by Big Sky Franchise Team. Big Sky Franchise Team is consistently recognized as one of the best franchise consulting firms in the world, helping entrepreneurs franchise their businesses through a proven 3-Step franchise process rooted in ethical principles, hands-on guidance, and customized deliverables.  If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/. The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.