167: Why Marketers LOVE Programmatic Ads

Instagram’s latest test could prove useful for e-commerce brands... A case for why marketers should use customer data platforms... A new survey finds programmatic advertising usage is rising... And, why you shouldn’t ignore the role co-citation and co-occurrence play in SEO. Help Spread the Word! • Review this podcast at ratethispodcast.com/today • Click bit.ly/tweet-tidm to preview a tweet you can publish Advertising: Reach ~1,000 Digital Marketers • Classifieds ($20) — todayindigital.com/classifieds • Mid-Rolls — todayindigital.com/advertising TOD’S SOCIAL MEDIA: • Tod’s web site: TodMaffin.com • Tod’s agency: engageQ.com • LinkedIn: linkedin.com/in/todmaffin • Twitter: twitter.com/todmaffin • Instagram: instagram.com/todmaffin • Facebook: facebook.com/tmaffin • TikTok: tiktok.com/@todmaffin • Mixer: mixer.com/HappyRadioGuy • Xbox Gamertag: Radio#9573 SOURCES: https://www.socialmediatoday.com/news/instagram-tests-new-format-for-recommended-content-listings-below-the-all/579256/ https://marketingland.com/how-a-cdp-can-help-reduce-ad-spend-drive-revenue-and-build-trust-with-customers-279775 https://www.marketingdive.com/news/66-of-marketers-expect-to-increase-programmatic-ad-spending-survey-finds/579191/ https://www.searchenginejournal.com/co-citation-co-occurrence-how-important-are-they-for-seo-today/370620/?ver=370620X2 --- Send in a voice message: https://anchor.fm/todayindigital/messagePrivacy & Opt-Out: https://redcircle.com/privacy