17. If it looks like a duck

If it looks like a duck, swims like a duck, sounds like a duck, chances are, it’s a duck. So why dosome businesses miss out on what is clearly in front of them despite the painfully obvious?Chris Baskerville uses his 1500 plus case experiences to take us through examples ofbusinesses that couldn’t see the duck for the duck.When businesses are dealing with government contracts, sometimes it’s difficult to see that thewave has already passed. Clients felt that FOMO on what appeared to be a lucrative opportunity, however we know governments and policy changes come and go even quicker thanthe waves themselves.Don’t be a quack. Let Chris’s stories point you toward the key factors in why some businessesjust miss the duck.