EPISODE · May 7, 2025 · 25 MIN
#17 Natalie Mano | Bridging Innovation: PepsiCo's Approach to Startup Partnerships and Strategic Ventures
from imPulse - Founders & Tech Talk · host REHAU New Ventures
In this episode, Natalie Lorberboym Mano, Head of PepsiCo Labs, talks about the success factors for collaboration between startups and large corporations like PepsiCo. She shares concrete insights into her innovation strategy and explains what it takes to ensure that pilot projects not only take off, but also scale in the long term and achieve real impact. Key learnings: - Only relevant solutions count: Startups need to solve concrete business problems. - Clarity right from the start: Shared success criteria are essential. - Speed & adaptability: Startups should deliver quickly and adapt well to the Group. - Long-term view: Successful projects can transition into global partnerships or investments. Chapter: 00:00 : Introduction and Guest Overview01:04 : Natalie's Role at PepsiCo and Approach to Startup Collaborations02:33 : Identifying the Right Startups04:06 : Challenges in Engaging with Startups06:59 : Working with Early Stage Startups09:10 : Natalie's Background and Its Influence on Her Approach11:37 : Long-term Collaboration with PepsiCo11:44 : Strategic Investments and Potential for M&A14:57 : Impact of Collaborations15:17 : Impact of Collaborations with Startups17:04 : Leveraging Venture Capital Network21:35 : Advice for Startups Looking to Collaborate with Corporates23:54 : Closing Remarks 🔗 Useful Links: https://www.linkedin.com/in/natalie-lorberboym/
What this episode covers
In this episode, Natalie Lorberboym Mano, Head of PepsiCo Labs, talks about the success factors for collaboration between startups and large corporations like PepsiCo. She shares concrete insights into her innovation strategy and explains what it takes to ensure that pilot projects not only take off, but also scale in the long term and achieve real impact. Key learnings: - Only relevant solutions count: Startups need to solve concrete business problems. - Clarity right from the start: Shared success criteria are essential. - Speed & adaptability: Startups should deliver quickly and adapt well to the Group. - Long-term view: Successful projects can transition into global partnerships or investments. Chapter: 00:00 : Introduction and Guest Overview01:04 : Natalie's Role at PepsiCo and Approach to Startup Collaborations02:33 : Identifying the Right Startups04:06 : Challenges in Engaging with Startups06:59 : Working with Early Stage Startups09:10 : Natalie's Background and Its Influence on Her Approach11:37 : Long-term Collaboration with PepsiCo11:44 : Strategic Investments and Potential for M&A14:57 : Impact of Collaborations15:17 : Impact of Collaborations with Startups17:04 : Leveraging Venture Capital Network21:35 : Advice for Startups Looking to Collaborate with Corporates23:54 : Closing Remarks 🔗 Useful Links: https://www.linkedin.com/in/natalie-lorberboym/
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#17 Natalie Mano | Bridging Innovation: PepsiCo's Approach to Startup Partnerships and Strategic Ventures
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