172: Instagram Growth Strategies for 2021 with Lexi Harrison

Lexi and Beth are the mom-daughter blogging duo at Crowded Kitchen. They employ a very specific strategy to get Instagram traction. - Focus on improving your photography! Lexi shares specific photography tricks that work on IG. - Make your posts interesting and use a variety of formats (still photos, video, carousels and stop motion video) - There are ways to edit photos that will increase IG exposure. - Although IG doesn't deliver a ton of direct traffic, there's value in growing a following.