172 | Train to Scale: Launching New Products Without Losing Sales Momentum

This week Liz is joined by Trey Morton, Senior Director, Professional Education and Sales Training, and, as his LinkedIn rightly proclaims, "All-around Awesome Guy." Liz and Trey discuss what companies need to consider about training their sales forces as they add products to their portfolios. They discuss when to pull sales reps out of the field for in-person training, the balance between clinical training and sales training, and the importance of aligning and setting expectations with senior leadership. Listen in and get ready for your next product launch!In 2025, we're embarking on a MedDevice Training Journey: From clinical trials to standard of care. Join us all year long as we explore training at each stage of the product life cycle.Need help developing your clinical trial training strategies? Contact us at [email protected] Resources:Trey Morton is the Senior Director of Education in the life sciences industry. His passion for training began as a Combat Infantry Officer in the US Army, where he learned a cycle of “learn, do, teach.” Combining that experience with various roles in sales management and marketing led him to an outcomes-focused training philosophy.Subscribe to our newsletter to hear more about the journey from clinical trials to standard of care! Click here to subscribe! Connect with us on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Trey Morton⁠⁠⁠⁠⁠Cumby Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rachel Medeiros⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Liz Cumby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠About Cumby Consulting:Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.