173 How to Earn the Credibility to be Featured in the Press

Jane Tabachnick is with me today, and we speak about how you can earn credibility to get featured in the press, and why this is slightly different from pitching. Jane is the founder of Simply Good Press, a content and PR strategist, and she helps authors to get their books out into the world.  What You Will Learn In This Episode: How visibility enables you to earn place in the media Why you need to be strategic when you are publishing What little things can help us get comfortable with using a certain medium Why it is important to have your media kit ready Takeaways on how to earn credibility to be featured in the media Resources: Simply Good Press Raise Your Profile and Prices Challenge