174: Sorry, Not sorry: How to Apologize for a Crisis of Your Own Doing

When a brand is dealing with a crisis of their own making, one aspect of the response must be absolute - the apology. An apology that is heartfelt can quickly reduce a crisis, while an apology that is unclear and half-hearted can create an entirely new one. This week we examine two recent apologies from Whoopi Goldberg and Joe Rogan for actions that caused ABC News and Spotify executives to issue official statements.  How did Goldberg and Rogan's comments help or harm their respective brands? Communicators may learn something from the public's reaction to these two well-publicized apology announcements. Mentioned in this episode: Whoopi Goldberg's apology tweet. Whoopi Goldberg's apology statement read on The View. (NBC's Today Show, 2/2/2002)Joe Rogan's apology on Instagram. Listen + Subscribe on Spotify or Apple Podcasts© Molly McPherson 2022 Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter  Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly:https://www.youtube.com/mollymcphersonhttps://mollymcpherson.substack.com/https://www.tiktok.com/@mollybmcphersonhttps://www.instagram.com/molly.mcpherson/...