177. KPI's for Measuring the Effectiveness of Your SEO—Tory Gray, CEO, Gray Dot Company

Have you wondered how to better measure your SEO for your website and lead generation? Have you felt like you have been misled or misunderstood what success factors  Our guest today is Tory Gray, who is a marketing expert.  TODAY'S WIN-WIN: Pick the right metrics for your business and why they are meaningful. LINKS FROM THE EPISODE:You can visit our guest's website at: https://thegray.company/Attend our Franchise Sales Training Workshop:  https://bigskyfranchiseteam.com/franchisesalestraining/If you are ready to franchise your business or take it to the next level: CLICK HERE.Follow our guest on social:https://www.linkedin.com/in/torygray/https://twitter.com/torylynnehttps://www.linkedin.com/company/graydotco/https://twitter.com/GrayDotCohttps://www.youtube.com/@GrayDotCoABOUT OUR GUEST:In a highly dynamic and sometimes ambiguous industry, Tory Gray combines cutting-edge SEO knowledge, a growth-minded perspective, and a collaborative approach rooted in kindness. Her ability to drive proven results and extensive experience scaling businesses has made her a leading advisor for major digital agencies, publications, and mentor groups like Women in Tech SEO. As CEO and Founder, Tory runs Gray Dot Company, a digital marketing agency known for its technical SEO expertise and one-of-a-kind approach to Digital Consumer Insights. ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.This episode is powered by Big Sky Franchise Team. Big Sky Franchise Team is consistently recognized as one of the best franchise consulting firms in the world, helping entrepreneurs franchise their businesses through a proven 3-Step franchise process rooted in ethical principles, hands-on guidance, and customized deliverables.  If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/. The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.