18. Brand-Building is a PRE-REQUISITE for a successful product launch

Hey babe, welcome back to the podcast. This episode was inspired by a question a follower of mine from instagram submitted during an AMA moment. Their question was this: I am still finishing my breathwork & reiki training, do I wait to launch my business or do it now? To put it more generally, do you wait until you have the acquired skill before you launch your brand? This to me would mean you don't have a product to launch quite yet. My answer, to put it plainly -- launch now!! Brand-builiding is a prerequisite for a successful product launch. The sooner you an gain clarity and start to build a brand around on your business anchors: who you are, what you do, who you are for, why you do it and why you are the one, the better. Building an audience takes time and your audience will have to embark on a journey before they are ready to buy from you so the sooner you can begin building your brand, the better. When you build the foundations of your brand, you build an audience rooted in deep connection and trust. And, you build an engaged and interested audience who are ready to purchase from you when you are ready to sell.Your audience, your ideal dreamy client, needs time to be nourished and tended to BEFORE you sell anything to them. They need to be warmed up to the idea that you can be of service to them.To truly activate your business, start building your brand TODAY, before you think you are ‘ready’, even if you are still acquiring the skills, knowledge, healing or training you are building your business upon.Knowing that, would you begin today? For access to my FREE Business Anchors Masterclass/workshop click here. If you are ready to ACTIVATE your business, to move it out of the internal, idea phase into reality, join us inside Business: Activated (Starting October 10). It is a 6-week launch accelerator designed to get you over the gap between where you are and where you want to be and to build the foundation of a successful business. We'll talk energetics and strategy and build a simple, focused plan for you to follow to birth your business into the world. For more daily tips and antics, follow me on Instagram or TikTok!