#18: Ugh. Why is this Website Ranking Above Mine?

Calling all competitive people... 😉 If you’ve ever checked your rankings and felt frustrated that someone in particular is showing up above you, this is a must-listen.In this episode, I'm walking through how to look at those higher-ranking pages a little more strategically. Because at a certain point, ranking higher isn't about doing more random SEO tasks — it’s about understanding what Google is responding to and adjusting from there.We’re getting into more intermediate-level SEO here, focusing on how to evaluate your content, your competitors, and what might need to shift to move up in the rankings.What I cover:- When it actually makes sense to start doing competitive research (and when it doesn’t yet)- The first question I always ask (which is about people, not technical setup) - Why content depth and word count can impact rankings (especially for competitive keywords)- What website authority is and how it affects your ability to compete- The two main areas to focus on if you’re consistently being outrankedResources mentioned:- Wedding SEO Bootcamp: https://saradoesseo.com/wedding-seo-bootcamp/- My Showit SEO Blog Post Example: https://saradoesseo.com/seo-basics/showit-seo-review/- Ahrefs Backlink Checker: https://ahrefs.com/backlink-checker- SEMrush Website Authority Checker: https://semrush.sjv.io/5kjzmjYour Next Steps:👉 Learn more about Sara Does SEO: https://saradoesseo.com/👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/💌 Connect with me on Instagram @saradoesseo!*The link above to SEMRush is an affiliate link, and we may make a commission if you make a purchase after using this link.