#18 Value-Driven IP in the Digital Age

The authors of the original paper illustrate this with examples, emphasizing the importance of understanding a company's business model and protecting it strategically. They highlight the need for businesses to consider both freedom to operate and preventing imitation, and propose methods to accomplish both. Furthermore, they suggest that patent attorneys need a broader understanding of business strategy to effectively implement this approach, advising close collaboration between legal and business functions. Finally, the authors stress the significance of adapting IP strategies to the dynamic nature of digital markets and business ecosystems.