EPISODE · Jun 24, 2020 · 11 MIN
180: Twitter Has Good News and Bad News For Marketers
from Today in Digital Marketing · host Tod Maffin
More ad inventory on Twitter SHOULD mean better days ahead for brands that advertise there…. Google’s loss of ad revenue appears to be Facebook’s gain… and Instagram expands its e-commerce platform to MORE businesses. ENTER THE CONTEST FOR CRELLO Click bit.ly/tweet-tidm, then tweet the message that pops up. 😊 Today’s episode is brought to you by Swanson Health. If you want to try any of Swanson Health’s product, use code TODAY20 for 20% off on swanson.com. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact Help Spread the Word! • Rate/Review Us: ratethispodcast.com/today • Click bit.ly/tweet-tidm to preview a tweet you can publish Advertising: Reach 1,000 Digital Marketers Learn more at todayindigital.com/ads TOD’S SOCIAL MEDIA: • Tod’s web site: TodMaffin.com • Tod’s agency: engageQ.com • LinkedIn: linkedin.com/in/todmaffin • Twitter: twitter.com/todmaffin • Instagram: instagram.com/todmaffin • Facebook: facebook.com/tmaffin • TikTok: tiktok.com/@todmaffin • Mixer: mixer.com/HappyRadioGuy • Xbox Gamertag: Radio#9573 SOURCES: https://www.socialmediatoday.com/news/twitter-pushes-more-ads-into-feeds-improves-responsiveness-of-algorithm/580400/ https://www.cnbc.com/2020/06/22/google-ad-revenue-will-drop-this-year-emarketer-says.html https://techcrunch.com/2020/06/23/instagram-expands-shopping-to-more-businesses-including-creators-selling-their-merch/ https://www.marketingprofs.com/charts/2020/43071/covid-19s-impact-on-digital-agencies-revenue-and-leads https://www.semrush.com/sensor/?category=&db=US&date=2020-06-23 https://www.seroundtable.com/google-posts-disallows-political-social-rants-29670.html https://searchengineland.com/feeds-deep-linking-app-install-campaigns-336434 https://twitter.com/MordyOberstein/status/1275361248146833413 https://www.nytimes.com/2020/06/23/business/media/facebook-ad-boycott.html --- Send in a voice message: https://anchor.fm/todayindigital/messagePrivacy & Opt-Out: https://redcircle.com/privacy
What this episode covers
More ad inventory on Twitter SHOULD mean better days ahead for brands that advertise there…. Google’s loss of ad revenue appears to be Facebook’s gain… and Instagram expands its e-commerce platform to MORE businesses. ENTER THE CONTEST FOR CRELLO Click bit.ly/tweet-tidm, then tweet the message that pops up. 😊 Today’s episode is brought to you by Swanson Health. If you want to try any of Swanson Health’s product, use code TODAY20 for 20% off on swanson.com. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact Help Spread the Word! • Rate/Review Us: ratethispodcast.com/today • Click bit.ly/tweet-tidm to preview a tweet you can publish Advertising: Reach 1,000 Digital Marketers Learn more at todayindigital.com/ads TOD’S SOCIAL MEDIA: • Tod’s web site: TodMaffin.com • Tod’s agency: engageQ.com • LinkedIn: linkedin.com/in/todmaffin • Twitter: twitter.com/todmaffin • Instagram: instagram.com/todmaffin • Facebook: facebook.com/tmaffin • TikTok: tiktok.com/@todmaffin • Mixer: mixer.com/HappyRadioGuy • Xbox Gamertag: Radio#9573 SOURCES: https://www.socialmediatoday.com/news/twitter-pushes-more-ads-into-feeds-improves-responsiveness-of-algorithm/580400/ https://www.cnbc.com/2020/06/22/google-ad-revenue-will-drop-this-year-emarketer-says.html https://techcrunch.com/2020/06/23/instagram-expands-shopping-to-more-businesses-including-creators-selling-their-merch/ https://www.marketingprofs.com/charts/2020/43071/covid-19s-impact-on-digital-agencies-revenue-and-leads https://www.semrush.com/sensor/?category=&db=US&date=2020-06-23 https://www.seroundtable.com/google-posts-disallows-political-social-rants-29670.html https://searchengineland.com/feeds-deep-linking-app-install-campaigns-336434 https://twitter.com/MordyOberstein/status/1275361248146833413 https://www.nytimes.com/2020/06/23/business/media/facebook-ad-boycott.html --- Send in a voice message: https://anchor.fm/todayindigital/message Privacy & Opt-Out: https://redcircle.com/privacy
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180: Twitter Has Good News and Bad News For Marketers
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