181. Lew Bryson

Whiskey author, writer Lew Bryson drops by for a special Whisk(e)y Week podcast. Lew shares his three decades worth of knowledge of watching the whiskey industry transform into the predominant international spirits category. His examination of “the purpose of making whiskey” propels our chat about American distilleries growing during the last decade; how marketing has effected the whiskey world in all countries; how distilleries are defining their whiskey on and outside of the label; and so much more.Guest: Lew BrysonHosts: Jake Hukee Buy Lew’s book “Whiskey Master Class” HEREListen to more episodes and read stories at keyinthelake.comKey In The LakeJake Hukee is a brand ambassador for Starward Whisky